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how to attract customers, how to attract customers to your business, how to attract customers to your business

These tips and ideas to show you how to attract customers to your business should be read after looking at another of our how to pages, how to get new clients, which sets the scene by explaining the basic chronology of the sales and marketing process.

How to attract customers – Tip 1

Have A Standardised Marketing Message

Of course the most appropriate marketing media for your product or service will depend on your chosen targets, expansion plans and available marketing budget, but increasingly an effective website is a necessity. If you are also using traditional marketing media, such as leaflets or magazines, or even a high street retail presence, then it is important to standardise your marketing message across all media. Use the same logos and messages, and if you advertise prices and/or special offers keep them the same across all media. Your prospective clients may see your marketing message on more than one media, and frankly if different prices are available, prospective clients will perceive a lack of integrity.

how to attract customers, how to attract customers to your business, how to attract customers to your business

How to attract customers – Tip 2

Look Professional In Your Clients’ Eyes

You need to look like your clients expect you to look, in order to establish instant credibility, and by you, this means yourself personally and your overall company image. This includes any vehicles your business may use, your premises and even your website. Try to image yourself from your prospects perspective, they don’t know your entire history, and how much experience you may or may not have, they will form an instant opinion of you based on the image you put forward. The old adage of “you never get a second chance to make a first impression” is as true as it ever was.

how to attract customers, how to attract customers to your business, how to attract customers to your business

How to attract customers – Tip 3

Imagine You Are Already As Successful As You Want To Be – And Act Like It

Create a professional, successful image right from the start. For example if properly designed a new business website can project just as positive an image to your prospects and one that has been there for years. Again, put yourself in the position of your clients and imagine, from their perspective, just how would the ideal person or company in your industry conduct themselves, and just become that person or company.

How to attract customers – Tip 4

Truly Believe In What You Do
Radiate positivity and believe in what you do, and that positivity will transmit itself to your prospects.

how to attract customers, how to attract customers to your business, how to attract customers to your business
How To Attract Customers – Help Is Available

Sales and Marketing can be a complex process if done professionally, and really is the difference between success and failure for small businesses and especially for new business start ups. If you have the time, energy and skills to run your own sales and marketing then we wish you well. If you would rather concentrate on running your business and would like to contract your sales and marketing out then get in touch with us. With the increasing need for effective website design we specialise in small business website design and provide successful business start up websites, offering affordable monthly payment plans.